CineMagic launches on MTN Play, Vodacom Video Play

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Video-on-demand (VOD) streaming service CineMagic is now accessible to thousands and thousands of cell customers through the Vodacom Video Play and MTN Play cell content material platforms.

Launched final month by content material licensing organisation Distinctive Rights, CineMagic provides director-driven curated video content material from 5 to 30 minutes in period.


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The native on-line streaming leisure hub supplies limitless entry to CineMagic’s whole library of leisure content material, with classes together with drama, comedy, motion, romance, journey, sci-fi, horror, animation and thriller.

The backing of SA’s greatest cell networks, based on CineMagic, means Vodacom and MTN pay as you go or contract mobile customers can go to its Website and join the video-streaming service for R5 a day, with the primary three days free.

“There’s an unmet client demand for brief motion pictures that show fantastically on cell,” says Joanne Raphael-Katz, MD of Distinctive Rights.

“The help from the cell networks recognises the arrogance they’ve in CineMagic’s snackable little motion pictures and the truth that SA cell customers need movies designed for his or her mobile gadgets and never for conventional TV broadcast.”

In line with the brand new annual Ericsson Mobility Report, video site visitors on cell networks will develop by round 30% yearly through the subsequent 5 years, pushed by the rise of embedded video in lots of on-line purposes and the expansion of VOD streaming providers.

In line with ICASA, smartphone penetration in SA is at present over 92%, which augurs effectively for streaming providers, with over 22 million native customers utilizing their cell phones to entry the Web.

CineMagic says it has already discovered a lot help from established and rising South African and African film-makers and encourages native inventive expertise to submit their movies for consideration.

New genres of content material are being added recurrently to its choices, with a imaginative and prescient to introduce native content material in future.

“That is true curated content material as a result of there are only a few film studios globally devoted to the manufacturing of quick motion pictures and sequence. This implies we proactively procure content material from particular person corporations, film-makers, producers and artists. Pre-COVID, we additionally actively visited African and European movie festivals to supply quick motion pictures,” says Raphael-Katz.

The corporate says it should lengthen its South African footprint to different Sub-Saharan international locations after a settling interval and has a broad vary of French quick type content material secured for the Francophone African territories.